What Is Digital Marketing

What Is Digital Marketing?

Digital marketing is the component of marketing that utilizes the internet and online-based
digital technologies such as desktop computers, mobile phones, and other digital media and
platforms to promote products and services.

Basically, Marketing refers to the flow or exchange of goods and services between the potential
buyers and sellers.

And Digital means through the use of the internet or through online modes.
So, Basically “Digital Marketing refers to the process of buying and selling goods and services
through online mode or through the use of the internet.

What Is Digital Marketing
Digital Marketing


Basically, the three main broad modules are;

  1. Website designing
  2. Search Engine Optimisation(SEO)
  3. Search Engine Marketing(SEM)
    Website Designing
    It basically refers to the designing or development of the website. There are 11 types of websites;
    1.Blog – an online journal or informational page that’s regularly updated.
    2.Business – generic website detailing all areas of a business.
    3.Brochure – one or two page-website displaying a company’s basic information.
    4.Crowdfunding – used for accepting ‘pledges’ and donations for any given cause.
    5.Ecommerce – website selling products or services.
    6.Educational – usually an interactive website with educational information on any given topic.
    7.Media or Entertainment – regularly updated content on current affairs, sports, and entertainment.
    8.Nonprofit – similar to business websites, but encouraging visitors to assist with any given cause.
    9.Personal – online resume displaying your work experience and skills.
    10.Portal – typically internal websites for schools or businesses where users log in to systems.
  4. Portfolio – online portfolio displaying your creative work.

Search engine optimization


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and
quality of traffic to your website through organic search engine results.
It includes keyword planning and research. Keywords refer to the words we use to search for
something or those words which we type on the search engine in order to search for something

In other SEO refers to the process of ranking someone’s website or anything at the top in the search
list so that it gets more and more traffic.

Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of
websites by increasing their visibility in search engine results pages (SERPs) primarily through paid
advertising.
SEO is increasing the number of website visitors by getting the site to appear high on results
returned by a search engine. SEM is considered internet marketing that increases a site’s visibility
through organic search engine results and advertising. SEM includes SEO as well as other search
marketing tactics.

All over these 3 main things are there in digital marketing

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